Beneo (booth S1634), California Natural Color (booth S2560), and Gelita (booth S2408) have collaborated to develop a sports performance drink concept for attendees to sample at IFT First.

Because an active lifestyle takes many forms, the companies worked together to create a clean-label, milk-based sports drink that delivers sustained energy, enhanced effects of endurance training, and improved fat burning.

Beneo included Palatinose, a “smart carbohydrate” with a low-glycemic profile and sugar-like taste that may provide sustained energy, support fat oxidation, and improve hydration.

California Natural Color contributed its Pure Brown Carrot crystallized color format, which is heat, light, and pH-stable and easily soluble. It can be labeled as “vegetable juice for color” to support a simple, recognizable label that consumers can trust.

Gelita contributed its PeptEndure bioactive collagen peptides, which support endurance performance. Daily consumption supports running capacity, increases fat-free mass, and supports muscle regeneration over placebo in clinical studies.

As a milk-based application, the drink is intended to stand out more than whey shakes or isotonic drinks, appealing to a diverse range of health-conscious, active consumers.